Privacy Policy

Conversion Matters AU

Last updated: January 2026

1. Introduction

Conversion Matters AU (“we”, “us”, or “our”) is committed to protecting your privacy and handling personal information with care, transparency, and integrity.

We believe meaningful conversion starts with trust. That includes being clear about how personal information is collected, used, and protected when you visit or interact with our website:

👉 https://conversionmattersau.com

This Privacy Policy explains our practices in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

2. Our Privacy Approach

Our approach to privacy reflects how we work with people and organisations:

  • People First – Data represents real people and real decisions

  • Clarity Over Complexity – No hidden practices or confusing language

  • Ethical Use – Information is never used to mislead, pressure, or manipulate

  • Evidence-Led – Data is used responsibly to improve communication and experience

  • Long-Term Trust – Sustainable relationships matter more than short-term metrics

3. Personal Information We Collect

We may collect personal information that you choose to provide, including:

  • Name

  • Email address

  • Organisation or business name

  • Contact details

  • Enquiry details or messages

  • Information provided during consultations or correspondence

We may also collect limited non-identifying information, such as:

  • Browser type and device information

  • Pages viewed and interaction behaviour

  • Referral source

  • Approximate geographic location (non-precise)

This information helps us understand how visitors use our site and how we can improve clarity, usability, and relevance.

4. How Information Is Collected

Personal information may be collected through:

  • Website contact or enquiry forms

  • Direct email communication

  • Strategy or consultation requests

  • Analytics tools and cookies (where consent applies)

We do not knowingly collect sensitive personal information unless it is explicitly provided and required for a legitimate purpose.

5. How We Use Personal Information

We use personal information only where it is reasonably necessary to:

  • Respond to enquiries or requests

  • Deliver services or information you have asked for

  • Improve our website, content, and communication

  • Understand audience needs and behaviour

  • Meet legal or regulatory obligations

We do not sell, rent, or trade personal information.

6. Cookies and Analytics

Our website may use cookies and similar technologies to support:

  • Website performance measurement

  • Understanding navigation and engagement

  • Improving content clarity and user experience

Where required, consent is requested before non-essential cookies or analytics are enabled.

You can manage or disable cookies via your browser settings at any time.

7. Disclosure of Personal Information

We may disclose personal information only:

  • To trusted service providers who assist us in operating our website or services (under confidentiality obligations)

  • Where required or authorised by Australian law

We do not disclose personal information for unrelated third-party marketing or data resale purposes.

8. Data Storage and Security

We take reasonable steps to protect personal information from:

  • Misuse or interference

  • Loss

  • Unauthorised access, modification, or disclosure

Access to personal information is restricted to authorised parties and stored using secure systems.

9. Access and Correction

You have the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate, incomplete, or outdated information

Requests can be made using the contact details below, and we will respond within a reasonable timeframe.

10. Overseas Disclosure

Some service providers may store data outside Australia. Where this occurs, we take reasonable steps to ensure personal information is protected in line with Australian privacy standards.

11. Updates to This Policy

This Privacy Policy may be updated periodically to reflect changes in law, technology, or our practices.

The current version will always be published on our website.

12. Contact Us

If you have questions, concerns, or requests relating to privacy, please contact us:

Conversion Matters AU
Website: https://conversionmattersau.com
Contact: via website contact form

Plain-Language Summary

We collect only what’s necessary.
We use it responsibly.
We protect it carefully.
And we’re always open about how and why.

Because privacy — like conversion — is ultimately about people.